Approximately 50 percent of us start our day with a bowl of cereal.
Of course, these statistics reflect consumption by us large featherless beings only.
What I think would be really interesting to study is how many feathered beings also enjoy a delicious breakfast of crunchy cereal.
From a purely observational standpoint, I would be willing to bet this is a lot.
For that matter, if the number of beings (featherless and feathered) who enjoy their breakfast cereal fed to them from a hand-held bowl was also included in the total count, cereal marketing might never be the same again.